This is a great way to engage your audience on Instagram and increase the chances that your followers will purchase from you. Jenni Kim, a marketing manager at HubSpot, says, "Brainstorm your highlights into the topics most relevant to what your audience is looking for to give an overview of what your social brand offers! The highlights act as a compilation or mini archive for your past stories, so it's a perfect way to showcase your past content in a way that's useful to your audience as they learn more about your brand." In that highlight, you can show reviews for specific products, photos, features, benefits, and more. Perhaps you design an icon to look like your product, and then name it your product name. With Instagram highlights, you can promote your best-selling products. Let's review some of the best ways you can use this feature to engage with your audience. Now that you know how to make an Instagram Story highlight, you might be wondering what the best practices are. Make sure your icons have an aspect ratio of 1:1 and use dimensions like 2000 x 2000 pixels. It's actually very similar in size to the profile picture size. For example, the HubSpot Academy Instagram account uses similar icons for its highlights.Īs you can see, the icons follow a certain format, are visually appealing, and match the theme of the rest of the feed.īefore you create your highlights in the app, it's important to choose the name and design the icons that you want.Īs you're designing the icons, you'll use square dimensions. Visually, the best thing to do is create icons that are matching. The last step of adding a highlight is selecting a name and image/icon. But, you might be wondering what picture you should use for your highlight cover/icon. Once you've gone through these steps, your Instagram Story highlight will be visible on your profile. This will now add that post again, making it at the front of your highlights thread. Then, you can click on "Edit Highlight," go to your Instagram Story archives and select the post again. Then, click "Add." To add more Stories over time, you can tap and hold the highlight and then select "Edit Highlight."Īs time goes on and you want to reorder or archive your Instagram Story highlights, you can select "Edit Highlight" and then choose the Story you want to delete. Lastly, you'll choose a cover photo and then add a name for your highlight. Pick a cover photo and add a name for your highlight. Then, you'll want to select "Story Highlight."Īt this point, it's time to choose what Stories you want to save to your highlight. The first step in creating an Instagram Highlight is to tap on the plus sign in the top right corner of the screen when you're on your profile. Pick a cover photo and add a name for your highlight.ġ.
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